Project Description
In-Person Summits (2016/2018)
Meetings Northwest, has worked with the National Center for Rural Road Safety and a large committee of professionals from different industries, on three consecutive National Summits on Rural Road Safety. With politics in limbo, it has been imperative to join key leaders in transportation engineering, safety, aging, economy and tribes to not only collaborate, but to execute a strategy to address high casualties, struggling economies and infrastructure in rural America.
To fulfill this plan, it has been imperative to reach the right people. Meetings Northwest researched and designed a marketing campaign specific to the five areas established as key to the conversation.
Meetings Northwest duties included:
- 2 In-person summits (2016/2018)
- Event Branding/Marketing (logo, website, save the dates, banners, print materials, email campaign, etc.)
- Speaker Coordination
- Agenda coordination
- Sponsor/Exhibitor procurement and coordination
- Networking events
- On-site Event Management
- Registration consultation
Virtual/Online Summit
The 3rd National Summit on Rural Road Safety was a 2020 program that we began planning the in-person event and then had to pivot to virtual when it became clear COVID was going to prevent any event gatherings. We extensively researched online event platforms to find the best fit for this event and coordinated the design and build of the event on the platform to include the live streams, custom designed virtual exhibit booths, games, quizzes, and feedback surveys. To ensure the best production quality, we facilitated meetings and trainings with all the speakers, moderators, and exhibitors in advance of the live event so all felt comfortable with the platform operations, how they would be presenting, and audience interaction options that were available. We worked swiftly to promote and educated the audience to the online platform resulting in a record attendance, triple of the expected in-person attendance!
Meetings Northwest duties included:
- Virtual/online summit (2020)
- Event Branding/Marketing (logo, website, save the dates, banners, print materials, email campaign, etc.)
- Speaker Coordination
- Agenda coordination
- Sponsor/Exhibitor procurement and coordination
- online Networking events
- online Event Management
- Registration
- Event App set-up and integration
“I must say that I absolutely love working with Meetings Northwest! I could not (and would not even try) to pull off an event without them! Traci and Gen (and the rest of the MNW staff) are patient, reliable, hard-working, and organized. They always handle the late nights/early mornings and technical issues with such grace. Not only are they experts in event planning, but they were able to handle the crazy jump to virtual due to COVID flawlessly. They walked me through all of it, from making the decision to switch to virtual, to what platform to use, to how to adjust our agenda for virtual, to how to keep our event interactive in a virtual world! Thank you, thank you, thank you…I won’t ever be able to say it enough!”
Marketing Campaign Examples
Amazing conference – probably the best one I’ve attended in years! Keep up the great work!
I appreciate the work and thought process went into planning this conference. It was well rounded to include many levels of government that impact rural road safety. They included areas outside the “box”.
